Motorola Solutions: On healthcare and mobilising a workforce #AppsWorld

Motorola Solutions: On healthcare and mobilising a workforce #AppsWorld

Motorola Solutions: On healthcare and mobilising a workforce #AppsWorld

0 comments 📅05 August 2013, 02:45


Motorola Solutions: On healthcare and mobilising a workforce #AppsWorld

“The great thing about mobilising a workforce is there’s many different use cases you can apply technology to,” says Joe White, vice president of enterprise mobile computing at Motorola Solutions.

In other words, while the traditional use cases are there for a solutions provider, new opportunities frequently arise.

“Enterprise mobile computing, from my perspective, is really a subset of a much larger addressable market of mobile computing as a whole,” White adds. “And so in our entire existence there’s always been this grey lines that moves and modulates in different directions.

“Is this an enterprise-rugged mobile computer that you need to have, or is this a durable device that you need to have, or is this a consumer device you need to have?”

While many are aware of the prevalence in consumerisation of IT, it’s not so simple to say a consumer-only device is rugged enough for taking out enterprise-duty tasks – although White argues it’s more flexible than before.

“Maybe it’s a field sales application where the end user really doesn’t need any kind of durability to it – they don’t expect any lifecycle management, they don’t expect any real support, they expect to replace the device every 12 months, they don’t need replaceable batteries,” he says.

We strive very hard to ensure our devices are pleasing and modern and up-to-date so you get that elemental employee productivity and happiness

“Those things we’ve provided in the enterprise portfolio, those use cases exist, and infact field sales and services are one of the fastest growing verticals in our segment.”

Motorola Solutions, which is exhibiting at Enterprise Apps World later this month, has two main arms to its business; government and enterprise. White notes the three most lucrative verticals Motorola plays in its transportation, logistics and manufacturing, with the biggest growth opportunity coming in the latter.

The three areas are intricately woven, yet there are other, less established, areas in which Motorola plays. Healthcare is a fascinating sector, especially given just how tight the data controls have to be. Of course, in theory all data needs to be given equal treatment, but to paraphrase Animal Farm, some data – banking, healthcare for instance – is more equal than others.

“While it’s not a primary vertical we play in, we certainly play in healthcare, and obviously there’s information being supplied there that is regulated by rules,” White notes. “Security and manageability are incredibly fundamental to the TCO and the ROI that our enterprise customers look for.”

In many cases, the ROI can be put into simple terms: increased employee productivity and happiness. The two usually go hand in hand, and is an important element of Motorola’s ethos.

“Productivity is driven by many different factors,” White explains. “Certainly employee happiness and usability is certainly one of them, so we strive very hard to ensure our devices are pleasing and modern and up-to-date so you get that elemental employee productivity and happiness.

It’s not enough to get the gains. There has to be manageability, supportability, and a return on investment for the enterprise to invest there

“But ultimately…it’s driven by the business benefit and the value and the data that we collect out of these devices,” he adds.

This can be done in a variety of different ways, from barcode scanning to data entry and NFC.

“It’s not just enough to get the gains,” White adds. “There has to be an element of manageability, supportability, and a return on investment for the enterprise to invest there.”

This is where Motorola aims to come in. And White is looking forward to ‘creating a forum’ to have these conversations at the event.

“If you look at our space, the number one transition point happening in our marketplace is the transition in operating systems,” White notes. “That’s a real massive paradigm shift for our industry, and probably one of the biggest shifts that’s happened in the last decade.

He continues: “[If] you marry that with the combination of web-based and cloud computing apps…we’re looking to create a forum where our channel partners, our ISV partners can get together and talk about what Motorola’s doing in that space, how we see the vision of that transition occurring, and what tools and utilities we’re providing to really enable that market transition.”

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