Does all the #BYOD hype tell the full story?

Does all the #BYOD hype tell the full story?

Does all the #BYOD hype tell the full story?

0 comments 📅17 April 2014, 02:45


Does all the #BYOD hype tell the full story?

Around 60% of US companies still retain control of purchasing, management and liability of all employee mobile devices, while only 20% of European firms run fully governed BYOD programmes, according to two new studies.

The first, conducted among US telecoms professionals by Dimension Data for Xigo and CCMI, revealed that an increasing number of companies have begun to embrace BYOD strategies, chiefly as a means of keeping employees happy.

Over a fifth of respondents claimed their company already employed some sort of hybrid corporate-liable and BYOD model, while 10% said they ran a full BYOD programme. Of that 10%, over half claimed to have been operating that way for at least two or more years.

The study examined the goals of enterprise BYOD programmes. The top three responses were that they saw BYOD as a way to keep employees happy (19%), while 17% saw it as a way to improve productivity and 15% focused on BYOD’s ability to lower their organization’s overall mobile spending.

However, over two thirds of BYOD schemes had failed to yield any cost savings, while 24% admitted to seeing costs rise following the programme’s implementation.

Businesses currently seemed much more likely to spend money on mobile phones, with enterprise mobility professionals subsidising 50% of phones costs, as opposed to 30% of tablet charges. However, well over a third admitted that tablets would be an eventual replacement for mobile phones.

“BYOD is more prevalent than ever before, but corporate concerns about security and support are the main barriers to actual adoption,” said George David, president of CCMI. “That said, it is obvious that as more powerful and robust systems that address multiple Oss, hit the market that the tide will turn even further toward either a hybrid or fully BYOD strategy.”

Additionally, a recent report from IDC, ‘How are Enterprises Adjusting to the “New Normal” of Mobile?‘, painted a similar picture in Europe. It estimated that, while many European organisations ‘tolerate’ hybrid BYOD programmes to a certain extent, concerns over data leakage, lack of control and increased administration and support burden mean that less than 20% of EU enterprises run properly governed BYOD programmes.

“Most respondents believe providing greater employee choice in terms of devices and applications is a necessary part of future IT strategy,” said Research Director, Enterprise Mobility EMEA at IDC. “BYOD could enable this aim plus offer potential benefits such as greater productivity, collaboration and employee satisfaction.”

But he added that the numbers of firms yet to implement any form of multi-platform mobility management and security solution, or even an overall mobility strategy, indicated that a high level of reticence and immaturity persists.

Additional findings from Dimension Data’s US study

  • Mobile Voice and Data Network Charges: 61% of respondents said their network service plan spend has stayed the same while just shy of a third (30%) say it has increased by more than 20%. The loss of volume discounts, opportunities for cost-effective pooling plans and the elimination of unlimited data plans are likely affecting these service charges. Cost-conscious enterprises still supplying devices clearly need tools for monitoring usage and expenses to prevent bill shock.

  • Mobile Usage Policies: Enterprises have made significant progress with mobile policy and control. More than half (52%) have a written mobile usage policy in place that employees must agree to and sign. Two thirds indicated they are using tools from one or more mobile device and expense management suppliers to help enforce these policies and handle other functions related to managing usage and costs.

  • Employee Subsidies: Most respondents say they reimburse their employees for business-related mobile phone calls and data access. The method for this is fairly evenly split between a flat monthly stipend (47%) and reimbursement via expense report (41%). Both approaches have pros and cons: the flat stipend is a fixed and budgetable cost, while the reimbursement only spends on what was actually used. It can be difficult for enterprises to determine how much of a fixed stipend to provide: too little, and it doesn’t satisfy users; too much, and the savings potential of BYOD drops.

  • Amount of Subsidies: How much enterprises subsidize employees varies widely, but most fall between $26 and $75 per user per month. Slightly more subsidize in the $51 to $75 range (26%) than in the $26 to $50 range (22%). For context, 16% percent spend more than $1 million on mobile subsidies and 9% simply don’t know how much they spend.

  • IT Support Costs: Most respondents (70%) say their support costs haven’t changed, while between a fourth and a third (28%) say those costs have increased by more than 20%. In a BYOD situation, with the user owning the device, the mobile network operator running the network and IT running the internal enterprise network, the potential for finger-pointing and wasted troubleshooting efforts runs high.

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