BlackBerry makes top 10 in Forrester’s EMM ranking, though IBM leads the way

BlackBerry makes top 10 in Forrester’s EMM ranking, though IBM leads the way

BlackBerry makes top 10 in Forrester’s EMM ranking, though IBM leads the way

0 comments 📅23 August 2014, 02:45

BlackBerry makes top 10 in Forrester’s EMM ranking, though IBM leads the way

Analyst house Forrester has released its Q3 enterprise mobility management (EMM) ranking list, with IBM, Citrix, MobileIron, AirWatch by VMware and Good Technology leading the way.

The overall ranking, of 15 vendors, infers a market nearing saturation. 10 of the 15 vendors classified were in the ‘leaders’ section, with the other five in the ‘strong performers’ category.

As usual with these analyst graphs, the good area is top right, comparing each vendor’s current offering and its strategy. A glut of firms were bunched up in that corner, but the dark horse may be BlackBerry. The Canadian firm, often maligned, had the strongest score in terms of strategy, but was behind in its current offering.

Forrester says investment in collaboration apps and a “strong” vision incorporating Internet of Things (IoT) management puts BlackBerry in the leaders category.

Digging deeper into the research, there were some interesting nuggets. Even though each vendor’s ranking came from strategy and market offering, there were also a set of results for market presence, although this didn’t contribute to the overall score. Interestingly, BlackBerry and Citrix scored maximum points in all of the categories, including install base, revenue and partners.

The ranking infers a market rapidly nearing saturation

AirWatch’s only non-maximum score came in the form of partnerships – yet as CEO John Marshall recently acknowledged to Enterprise AppsTech, the company is working hard to beef that aspect of its ecosystem up. A deal with Capgemini was recently agreed, and Enterprise AppsTech understands other big partnerships are in the pipeline.

How does this compare with other analyst reports?

Reports from analyst firms can often be sneered at by those in the know. But these companies make their dollar in two key ways; defining the industry categories and silos as technology develops, and filtering out the noise for executives.

The problem with the Forrester report is that there are too many leaders in the space – and the majority isn’t anything we’ve heard before. The tech giants are out in front after a series of well-timed acquisitions; Citrix, buying Zenprise, IBM, snapping up Fiberlink and Maas360, and VMware, buying AirWatch.

Back in July, The Radicati Group released their list of runners and riders. Of the 14 vendors, there were six in the leaders’ section; AirWatch, BlackBerry, Citrix, Good, MobileIron and SAP, with IBM just missing out. Gartner’s EMM Magic Quadrant – formerly MDM – hit the stands in June with AirWatch, Good, and MobileIron finding space in the Leaders section for the fourth year running.

With this blanket coverage all broadly saying the same thing, it’s worth noting that each vendor has specific strengths and weaknesses.  Enterprise AppsTech’s advice is to dot every i and cross every t in doing your due diligence.


If you are interested in IoT, please visit IoT Tech Expo Europe in London’s Olympia, December 2-3 2015.

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