Global business intelligence and analytics market to reach $16.9bn in 2016

Global business intelligence and analytics market to reach $16.9bn in 2016

Global business intelligence and analytics market to reach $16.9bn in 2016

0 comments 📅08 August 2015, 02:45


Global business intelligence and analytics market to reach $16.9bn in 2016

A report from analyst house Gartner argues the global business intelligence and analytics market is expected to see 5.2% year on year growth to reach $16.9 billion (£11.6bn) in 2016.

Gartner argues that the business intelligence and analytics market is making a transition from an IT-led, system-of-record reporting to business-led, self-service analytics. Hence, the modern business intelligence and analytics platform has risen to serve new organisational needs for accessibility, agility and in-depth analytical insight.

Gartner managing vice president, Ian Bertram, said: “The shift to the modern BI and analytics platform has now reached a tipping point. Organisations must transition to easy-to-use, fast and agile modern BI platforms to create business value from deeper insights into diverse data sources.

“It is no longer possible for chief marketing officers to be experts only in branding and ad placement,” he added. “They must also be customer analytics experts. The same is true for the chief HR, supply chain and financial roles in most industries.”

Gartner holds that analytics is critical in terms of strategy to most businesses and central to most business roles. The theory underpinning such thinking is that every business is an analytics business, every business process is an analytics process and every person is an analytics user. In order to get insight in a stipulated amount of time, several organisations are looking to democratise analytics capabilities through self-service.

Bertram added: “To get the full benefit of modern BI and analytics platforms, leaders must rethink most aspects of their current IT-centric, centralised analytics deployments, including technology, roles and responsibilities, organisational models, governance processes and leadership.”

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